"ENVIRONMENTAL MARKETING : STRATEGIES , PRACTICE , THEORY & RESEARCH ."
Material type:
TextPublication details: Mumbai JAICO BOOKS 2004 Description: "XXII, 415P "ISBN: - 81-7992-380-0
- "ENVIRONMENTAL MARKETING : STRATEGIES , PRACTICE , THEORY & RESEARCH ."
- "ECOLOGICAL IMPERATIVES AND THE ROLE OF MARKETING, RE-EVALUATING THE TENETS OF MARKETING, PROFILING THE ENVIRONMENTALLY CONSCIOUS CONSUMER, GREEN BASED PRODUCT TRENDS, WHAT ABOUT GREEN ADVERTISING?, REVERSE CHANNEL SYSTEMS, THE GREEN MOVEMENT AND ITS IMPLICATIONS FOR EFFECTIVE MARKETING STRATEGY, GREEN STRATEGY AND PUBLIC PLANNING, GREENING WITHIN THE CONTEXT OF MACR0-MARKETING, AN INTERNATIONAL CASE STUDY, CONCLUSION- THE FUTURE OF ENVIRONMENTAL MARKETING: FOOD FOR THOUGHT "
- "ENVIRONMENTAL MARKETING : STRATEGIES , PRACTICE , THEORY & RESEARCH ."
- MARKETING - ENVIRONMENTAL
- 4746 658.8
- ROYAL BOOK DISTRIBUTORS 8548/28-10-2004 8548/28-10-2004
Contents:
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| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Dr. V. N. Bedekar Institute of Management Studies Library | 658.8 /POL/MIN 4746 | Available | VPMBRIMS-4746 |
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ROYAL BOOK DISTRIBUTORS 8548/28-10-2004 8548/28-10-2004
01/04/2004-31/03/2005
