TY  - BOOK
AU  - "Lamb, Charles W Jr., Hair,Joseph F Jr., Mc Daniel, Carl "
TI  - MARKETING
SN  - 0-324-00638-1 
U1  - 658.8  
PY  - 2000/// 
CY  - Cincinnati 
PB  - South Western Thomson Learning  
KW  - MARKETING
N1  - Tushar Jadhav 
ER  -