TY  - BOOK
AU  - "Lancaster, Geoff, Reynolds, Paul "
TI  - Introduction to Marketing : A Step - by - step Guide to All The Tools of Marketing
SN  - 8124202982 
U1  - 658.8  
PY  - 2003/// 
CY  - New Delhi 
PB  - Crest publishing house  
KW  - Introduction to Marketing : A Step - by - step Guide to All The Tools of Marketing
N1  - Tushar Jadhav 
ER  -