Introduction to Marketing : A Step - by - step Guide to All The Tools of Marketing (Record no. 479058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100315s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8124202982 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 4323 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Lancaster, Geoff, Reynolds, Paul " |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to Marketing : A Step - by - step Guide to All The Tools of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Crest publishing house |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290p. |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 275.00 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 0 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Tushar Jadhav |
| 620 ## - | |
| -- | "Marketing Defined, Segmentation, Target Marketing, Consumer & Organisational Buyer Behaviour " |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Introduction to Marketing : A Step - by - step Guide to All The Tools of Marketing |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Introduction to Marketing : A Step - by - step Guide to All The Tools of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dr. V. N. Bedekar Institute of Management Studies Library | Dr. V. N. Bedekar Institute of Management Studies Library | 02/11/2006 | 275.00 | 658.8 /LAN/REY 4323 | VPMBRIMS-4323 | 03/19/2010 | 03/19/2010 | Book |
