TY  - BOOK
AU  - "O'GUINN, THOMAS C., ALLEN, CHRIS T., SEMENIK,RICHARD,J. "
TI  - ADVERTISING AND INTEGRATED BRAND PROMOTION
SN  - 0-324-11380-3 
U1  - 659.1  
PY  - 2003/// 
CY  - "SINGAPOR, NEW DELHI "
PB  - "THOMSON, VIKAS  "
KW  - ADVERTISING AND INTEGRATED BRAND PROMOTION
N1  - DYK ; KAMAL BOOKS 055(A)/30-01-2004 ; 055(A)/30-01-2004 
ER  -