TY  - BOOK
AU  - "Belch, George E., Belch, Michael A. "
TI  - Advertising & Promotion
SN  - 007047382X 
U1  - 659.1  
PY  - 2002/// 
CY  - New Delhi 
PB  - Tata McGrow Hill  
KW  - Advertising & Promotion
N1  - Tushar Jadhav 
ER  -