TY  - BOOK
AU  - "Parameswaran, M.G. "
TI  - Brand Building Advertising ; Concepts & Cases
SN  - 0070474265 
U1  - 658.827  
PY  - 2002/// 
CY  - New Delhi 
PB  - Tata McGrow Hill  
KW  - Brand Building Advertising ; Concepts & Cases
N1  - Tushar Jadhav 
ER  -