TY  - BOOK
AU  - "Chaturvedi, Mukesh "
TI  - Direct Marketing : Concepts & Cases
SN  - 8174461981 
U1  - 658.8  
PY  - 2000/// 
CY  - New Delhi 
PB  - Excel Books  
KW  - Direct Marketing : Concepts & Cases
KW  - Marketing 
N1  - Tushar Jadhav 
ER  -