TY  - BOOK
AU  - "MOORTHY , Y . L . R . "
TI  - BRAND MANAGEMENT : THE INDIAN CONTEXT
PY  - 1999/// 
CY  - NEW DELHI 
PB  - Vikas  
KW  - BRAND MANAGEMENT : THE INDIAN CONTEXT
KW  - Brand management 
N1  - DBH ; RESEARCH BOOK CENTRE 494/16-09-1999 ; 494/16-09-1999 
ER  -