ADVERTISING : TRENDS AND CASES .
Material type:
TextSeries: MARKETING SERIES Publication details: Hyderabad I.C.F.A.I. PRESS 2003 Description: "VI, 188P "ISBN: - 81-7881-157-X
- ADVERTISING : TRENDS AND CASES .
- "CHANGING LANDSCAPE OF ADVERTISING INDUSTRY, THE FUTURE OF TELEVISION ADVERTISING, PRINT MEDIA: THE WAY AHEAD, TRENDS IN ONLINE ADVERTISING, PROMOTIONS VS ADVERTISING, DIVERSIFICATION - THE NEED OF THE HOUR, MEDIA PLANNING: THE REAL GAME, THE CHANGING EQUATION OF 'RELATIONS', TRENDS IN REMUNERATION MODELS, ADVERTISING - THE WAY TO ENTICE YOUR CUSTOMER, SMS ADVERTISING, WI-FI: UNWIRING THE WEB, STUART ON THE STATE OF THE AD BIZ, CASES IN ADVERTISIG "
- ADVERTISING : TRENDS AND CASES
- 4763 659.1
Contents:
DYK
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Dr. V. N. Bedekar Institute of Management Studies Library | 659.1 /SRE 4763 | Available | VPMBRIMS-4763 |
DYK
I.C.F.A.I. UNIVERSITY PRESS 63/14-09-2004 63/14-09-2004
01/04/2004-31/03/2005
