MARKETING MANAGEMENT : INDIAN CONTEX (TEXT AND CASES)
Material type:
TextPublication details: Pune HARSHADA 2003 Description: 229 P. ISBN: - -
- MARKETING MANAGEMENT : INDIAN CONTEX (TEXT AND CASES)
- "MARKETING ORGANISATIONS, CONSUMER BEHAVIOUR, INDUSTRIAL BUYER BEHAVIOUR Vs INDIVIDUAL BUYER BEHAVIOUR, MARKETING RESEARCH, MIS, SALES FORECASTING, DEALING WITH COMPETITION, MARKET SEGMENTATION, MARKET EDUCATION AND CONTROLS, MARKETING MIX, SERVICES MARTKETING, SERVICE MARKETING MIX & PRODUCT LIFE CYCLE, NEW PRODUCT DEVELOPMENT, PRODUCT DIMENTIONS, BRANDING & PACKAGING, THE PRICE, PHYSICAL DISTRIBUTION & MARKETING CHANNELS, PROMOTION TOOLS, SALES MANAGEMENT., "
- MARKETING MANAGEMENT : INDIAN CONTEX (TEXT AND CASES)
- MARKETING MANAGEMENT
- 4689 658.8
Contents:
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| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Dr. V. N. Bedekar Institute of Management Studies Library | 658.8 /KUL 4689 | Available | VPMBRIMS-4689 |
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EVEREST PUBLISHING HOUSE 3759/30-07-2004 3759/30-07-2004
01/04/2004-31/03/2005
