MARKETING RESEARCH : TEXT & CASES (Record no. 478972)

MARC details
000 -LEADER
fixed length control field 00687nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8172249918 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 4237 
Classification number 658.83 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Wrenn, Bruce, Stevens, Robert, Loudon, David "
245 ## - TITLE STATEMENT
Title MARKETING RESEARCH : TEXT & CASES
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai 
Name of publisher, distributor, etc Jaico  
Date of publication, distribution, etc 2002 
300 ## - PHYSICAL DESCRIPTION
Extent 395p. 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 175.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
620 ## -
-- "Introduction to Marketing Research,Secondary Data,Primary data Collection "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING RESEARCH : TEXT & CASES
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING RESEARCH : TEXT & CASES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 12/07/2005 175.00   658.83 /WRE/STE  4237  VPMBRIMS-4237  03/19/2010 03/19/2010 Book