Direct Marketing : Concepts & Cases (Record no. 478535)

MARC details
000 -LEADER
fixed length control field 00730nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174461981 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3800 
Classification number 658.8 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Chaturvedi, Mukesh "
245 ## - TITLE STATEMENT
Title Direct Marketing : Concepts & Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc Excel Books  
Date of publication, distribution, etc 2000 
300 ## - PHYSICAL DESCRIPTION
Extent 582p. 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 595.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
620 ## -
-- "Direct Marketing,The New Buzz Word,Selling One To One,Integrated Direct Marketing,The Direct Approch "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Direct Marketing : Concepts & Cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing 
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Direct Marketing : Concepts & Cases
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 12/07/2005 595.00   658.8 /CHA  3800  VPMBRIMS-3800  03/19/2010 03/19/2010 Book